Did you know that 46% of people say that their number one criterion for deciding whether a company is credible or not is their website’s design? It should come as no secret that great website design and presentation matters when it comes to getting more clicks and better responses from people who visit your site.
If you have a veterinary website, then you realize how important this is. An incredible 80% of people ages 18 to 34 use search engines to find a vet. What should you look for from quality veterinary website designers?
1. A Site Set Up for the Modern User
Eight years ago, having a fast, clean, and mobile compatible site didn’t make much of a difference in user response. Today, these qualities are more like requirements. Did you know that sites taking more than four seconds to load see a 25% abandonment rate? Both Google and readers alike appreciate being able to navigate your site quickly. This also means that your site is well laid out, with information like contact info, hours, and pricing easy to find. Don’t see the point of optimizing for smartphone users? Well, 94% of them are using their phones to find information about local businesses.
2. Build Professional Websites with SEO in Mind
Search Engine Optimization, or SEO, impacts search ranking for your website. Ranking high in search is important because of how often consumers use it, and because 80% of them are ignoring paid ads, and instead click on organic results. If you work with vet website designers who understand how to optimize your site for better search results, the results will be in your favor. Did you know that adding a blog to your website increases pages for search indexing by 432%?
3. Easy to Use and Update
Once your site is designed, you want to be able to go back and make changes or add information in order to keep your business updated and relevant. For this reason, you should look for designers that offer content management systems, or CMS. This service makes it easy to perform site updates from any location.
Do you build professional websites for vets? Let us know in the comments! Helpful sites.